The Democratic front-runner even took to Periscope to livestream campaign events and set up a campaign-inspired Spotify playlist. And it's her direct engagement with individuals that's really driving her social shares. The photo brought a great deal of attention and controversy. Find the people who love and believe in you -- there will be lots of them.
It was a simple comment on a picture on Facebook, but her comment went viral, and is proof of just how powerful a small bit of content can be on social media platforms.
Outside of social media, Clinton is also pushing hard on the digital ad front. Digital Marketer analyzed digital ad creatives used by Clinton and Bernie Sanders, and discovered that Clinton was winning in share of voice , measured by the sheer volume of ads and networks used to get her ads in front of voters.
She also shares her interests openly on Pinterest. The takeaway: Like Trump, Clinton has put a consistent persona into her personal brand, to connect with her target audience -- something every brand should be doing when it comes to marketing. Sanders may be the oldest declared candidate in the running, but he is widely believed to be the content marketing king of the presidential race.
The study followed the mentions of the candidate across the web, and his traction, focusing on social channels, blogs, articles, and websites. Overall, the Sanders campaign excels in its use of long-form content and devotes special attention to education and values.
The content on issues is well written and informative, and takes the time to outline the concrete steps Sanders will take to address them. The addition of research and statistics adds to his credibility.
Outside of his content marketing , Sanders' outreach on social media has a run-of-the-mill push to get the millennial vote. However, he is making considerable noise on ad purchases, as his team aggressively blankets Facebook and Instagram with ads targeting that demographic.
It was one of the largest and most aggressive advertising campaigns ever undertaken by a political campaign on those social platforms. From January 20 to February 1, in fact, the Sanders campaign reached more than , people on the two platforms in Iowa, with a six-figure investment, 85 percent of which targeted the millenniial bracket, according to Facebook. At the center of this aggressive social campaign has been Facebook Canvas , that platform's new interactive ad unit designed for mobile devices.
The Sanders campaign has used Canvas to advertise voting locations, registration, FAQs and links to the candidate's campaign website. For example, Cruz made his bid for office known on March 23 last year by live-streaming his first major speech. He then used various platforms to push traffic to his speech, focusing on the fact that users could hear what he had to say unedited and uninterrupted by media outlets, pundits and radio hosts.
A report from the The Guardian claimed that the Cruz campaign was using psychological data on millions of Facebook users. Facebook users, built with an online survey. If the allegation was true, it might be considered a questionable research method;and it would likely raise some privacy concerns. But it also shows the power of the data available through social channels that could give a political campaign an edge. The takeaway: Cruz very directly targeted the millennial crowed when he made his announcement speech at just the time twenty somethings are most active on social media.
But did he also contract-out detailed psychologial profiles about the electorate based on Facebook data? The question really comes down to how much attention should be given to new technologies when a candidate is running for a political office as important as POTUS. How is the technology prioritized? JavaScript 2 0 1 12 Updated Jan 13, JavaScript 0 0 4 1 issue needs help 6 Updated Jan 13, R 5 5 1 0 Updated Dec 8, R 5 9 2 0 Updated Nov 24, JavaScript 0 0 0 10 Updated Oct 6, View all repositories.
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